So much of what we base our decisions on is based on emotions. Not just personally, but for business as well. We’re still human when we’re at the office. In any creative project I start with finding the emotional connection with the intended audience. A good brand and message makes you “feel” the result you would get by engaging with them. And if that feeling is good, you’ve got a loyal customer. Charles Haskell Revson, the founder of the mega-cosmetics brand, Revlon, is famous for saying: “In the factory we make cosmetics; in the drugstore we sell hope.” Too many brand messages we see these days are about what they make. They should start with what “feeling” they sell. Here is a great sample that demonstrates selling a “feeling,” from Zendesk. No words are spoken at all, but the audience gets it. Even better, they’ll want it. Enjoy!
The post Getting your message across with emotion appeared first on Garcia Interactive: User Interface Design & Strategy.
